The New Version of Google Analytics

Google Analytics will be imminently launching a new version that provides three significant enhancements:

• A redesigned Google Analytics platform to enable major new functionality
• A streamlined interface to make it easier to get to the information you want
• Improved report performance for faster reports

New Features

In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features including:

Google Analytics Real-Time

Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

Multi-Channel Funnels

See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

watch video demo

Mobile Reporting

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization

Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google have completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

For further information and step by step guide on how to navigate the new version of Google Analytics go to Google Analytics Help Center.

Information posted by Giraffe Design: Tuesday 22nd November 2011