Giraffe Design

Website Optimisation Guide

Every business with a Web site should make Search Engine Optimisation (trying to get your site as high up as possible on Google and Bing search-results pages) a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.

1. Content

The best sites for users, and consequently for search engines, are full of updated, useful information about a given service, product, topic or discipline. One way to ensure that your site gets new content on a frequent basis is to integrate a blog.

2. Keyword Strategy

You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms, how would someone looking for information on this topic search for it?

3. Links back to yourself

There is probably no more basic strategy for SEO than the integration of internal links into your site, it is an easy way to boost traffic to individual pages.

4. Create a Sitemap

Adding a site map, a page listing and linking to all the other major pages on your site, makes it easier for spiders to search your site.

5. Search Friendly URL's

Make your URLs more search-engine-friendly by naming them with clear keywords.

6. Image Descriptions

Start with your image names: adding an "ALT" tag allows you to include a keyword-rich description for every image on your site.

7. Embrace Social Media

You should be distributing links to fresh content on your site across, social media sites such as Twitter, Facebook and LinkedIn.

8. Links to other Websites

An easy way to direct more traffic to your site is by developing relationships with other sites. You personally ask the webmasters of well-respected sites if they'll include a link to your site on theirs. Be sure to return the favour, then everyone wins!

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