Common challenges when it comes to tackling a new website…

Several of our customers have in the past decided to manage / build their own website and this brings many challenges and limitations. In the short term the web-based solution meets the initial requirements.

However in most cases the website has been poorly planned and the scope of work doesn’t include all the required detail, and ultimately this results in a poorly performing website that doesn’t meet the challenges that the business faces or delivers effective traffic, sales and customer engagement.

Some key “barriers” business owners face include the following:

  • Remit and scope of work poorly defined
  • Looking at business from inward perspective
  • Poorly written content
  • Insufficient / poor quality website photography
  • Doesn’t have a dedicated member of staff to oversee the project

Overcome barriers identifying Scope of Work

A poor scope of work can indeed be a significant barrier to achieving a successful website. Here are some common issues that may arise from a poorly defined scope of work.

To overcome these barriers and ensure the success of your website project, it’s essential to invest time and effort into creating a comprehensive and detailed scope of work. This should include clear project objectives, deliverables, timelines, budget constraints, technical requirements, acceptance criteria, and roles and responsibilities for all stakeholders involved.

Businesses can better align their products, services, and strategies and adopt a more outward looking perspective

A web designer, especially those with experience working across various industries, can provide an objective viewpoint detached from internal biases and preconceptions. They can analyse business requirements from the perspective of end-users, considering factors such as usability, accessibility, and user experience.

The benefits include:

  • User-Centric Approach
  • Creative Problem-Solving
  • Cross-Industry Experience
  • Focus on Visual Communication
  • Technical Expertise

Overall, leveraging the external perspective of web designer can complement the internal insights of the business, resulting in a more comprehensive understanding of requirements and ultimately leading to the development of a successful objectives.

Poorly written website content can indeed have a detrimental impact

Poorly written content can make it challenging for visitors to navigate the website and find the information they are looking for. This can result in a frustrating user experience, leading to increased bounce rates and decreased time spent on the site.

  • Confusion and Misunderstanding
  • Loss of Credibility
  • Difficulty in Navigation
  • Impact on SEO
  • Decreased Conversion Rates
  • Inconsistent Brand Voice

Any credible web designer or content creator will prioritise well-written, authoritative content that is clear, concise, and user-focused. In summary, well-written web content not only enhances usability by providing clear and engaging information but also boosts SEO by improving search engine rankings, attracting organic traffic, and increasing user engagement metrics.

Poor quality imagery can have a detrimental impact on a website in several ways

Poor quality imagery undermines the overall effectiveness of a website by creating a negative impression, diminishing visual appeal, impairing user experience, weakening brand identity, reducing engagement.

Poor quality images fail to engage and captivate users:

  • Negative First Impression
  • Diminished User Experience
  • Decreased Engagement
  • Negative Perception of Products or Services
  • Impact on SEO

Whereas the impact good quality imagery has many positive outcomes!

Good quality imagery is essential for the success of a web-based project as it enhances visual appeal, improves user experience, increases engagement, communicates brand identity, boosts credibility, drives conversions.

The team at Giraffe have worked on several websites where a photo-shoot was identified as a essential requirement, which in turn provides the business with a unique image library for use on all promotional activities both web based and offline.

Business owners may lack the technical expertise required to manage a web project

Without experience in web development processes, business owners may struggle to create comprehensive project plans, set realistic timelines, and allocate resources effectively.

The team at Giraffe immerses ourselves into the project in question, we evaluate your needs objectively with a fresh perspective, formulate a plan and execute a solution so your website is a tool to grow their business – whether that’s an increase in brand visibility, building sales or streamlining operations.

In Summary

By addressing these common barriers and challenges proactively, businesses can increase their chances of successfully tackling a new website project and achieving their online goals.

Let’s Talk – Get in touch to find out how we can help.

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We work with a wide range of businesses including:

Petworth Festival
Heathside Travel
eBike Motor Centre
Urban & Country Homes
Motorhome Heroes