Behind the scenes of a successful eCommerce website

There are many factors that contribute to a successful eCommerce website, type of product, your standing within the marketplace, whether a new or existing business, brand perception and is your business authoritative (this needs thinking)

Careful planning, a well executed build (we use WordPress and WooCommerce) and ongoing optimisation are 3 key factors.

key factors for a succesful ecommerce web site

Planning your website to meet your Objectives

Key considerations when planning include the type of Products which can have variations or be standalone as this forms the basis of what your customers are looking for when they visit your website.

  • Product variations
  • Good quality imagery
  • Accurate product descriptions / specifications
  • Shipping criterea
  • Payment gateway

By focusing on the customer experience, quality products, and effective marketing all helps to delivering a successful eCommerce website which has:

  • Offer high-quality products that meet customer needs and demands
  • A clean and User-Friendly Design
  • Fast loading times
  • High quality product images and accurate descriptions
  • Use compelling Calls To Action throughout the website

Remember that building a successful eCommerce shop is an ongoing process. Regularly assess your website’s performance, gather customer feedback, and adapt your strategies to meet changing market demands and customer expectations.

WooCommerce provide a solid platform for your Store (Store Build)

WooCommerce is a versatile and robust eCommerce solution that offers a wide range of features and customisation options. It is a popular choice for building online stores because of its flexibility, ease of use, and the ability to integrate seamlessly with WordPress.

Benefits of using Woocommerce

  • Integrates with the WordPress content management system (CMS)
  • Highly scalable and can grow with your business
  • Provides an intuitive admin interface that makes it easy for store owners to manage products
  • WooCommerce prioritises security, and it receives regular updates
  • Supports a wide range of payment gateways, including PayPal and Stripe plus many others
  • Manage your product inventory, track stock levels, and receive notifications
  • Built-in reporting tools that allow you to track sales and customer behaviour

Ongoing eCommerce website Optimisation

Consistent branding and design are essential for building a strong and enduring online presence, they contribute to brand recognition, trust, and loyalty while enhancing the user experience.

By monitoring website performance, gathering user feedback and using website analytics to track user behaviour and conversion rates help ensure your eCommerce website continues to provide a positive user experience.

Top Tips for planning a website and User Experience

  1. Look at other websites to see what you like, and what you don’t
  2. Take the time to get to know, like and trust your website designer
  3. Be clear on what you want your website to be and do
  4. Website creation content and logo – hand over those tasks you simply can’t do
  5. Get professional branding photos
  6. Stick to the website creation project plan
  7. Your website is always a work in progress

Let’s Talk – Get in touch to find out how we can help.

Get in Touch

We work with a wide range of businesses including:

Petworth Festival
Heathside Travel
eBike Motor Centre
Urban & Country Homes
Motorhome Heroes