The Salt Pig
The Salt Pig is a proudly Purbeck-based business dedicated to bringing the very best of Dorset’s farmland and coastline to the local community, championing exceptional local produce.
Website
The Salt Pig
Industry
Hospitality & Tourism
Discovery & strategy
Brand positioning
Content evaluation & writing
Web development
eCommerce
Hosting & support
Creating a website that brings the whole Salt Pig story together and tells the story of their love of food and all things Purbeck
The Salt Pig is a well-established hospitality and tourism business rooted in Purbeck, Dorset. From cafés and locally produced food to a campsite, activities and outdoor catering, there’s much more to the business than their previous website was able to communicate.
The challenge for Giraffe was to bring all these different elements together, make sense of them for the customer and create a website that not only looked and felt like The Salt Pig, but became a much more useful tool for the business.
Objectives
With seven café and food-based locations, a campsite, activities and outdoor catering, The Salt Pig has grown into a diverse business with lots to talk about.
Their existing website didn’t make it easy for visitors to understand everything on offer or move naturally between the different parts of the business. It also lacked the personality, rural character and connection to Purbeck that sits at the heart of the brand.
Owners James and Rebecca wanted something that would better represent the business today, while giving them a platform they could continue to use as The Salt Pig evolved.
The Solution
Discovery, strategy and design brought The Salt Pig together into one engaging, flexible WordPress platform
We started with discovery to understand how the different parts of The Salt Pig fit together, how customers interact with the business and what existing systems needed to remain part of the process.
This allowed us to look at the business from the customer’s point of view and create a clearer website structure and user journey. Rather than treating the cafés, locations, campsite, activities and other services as disconnected offerings, we brought them together under one coherent Salt Pig experience.
The visual approach was equally important. We wanted the website to feel unmistakably Salt Pig, so we developed a style inspired by its rural Purbeck setting, using considered typography, custom line illustrations, photography and subtle animation to give the website warmth and personality.
Behind the design, we developed a custom WordPress website that’s flexible and straightforward for the team to manage. Content can be updated, new pages and activities introduced and the website expanded as the business continues to grow.
The result is much more than a new-look website. It’s a central platform for The Salt Pig — helping customers discover locations and experiences, supporting bookings and enquiries, communicating the story behind the business and providing a stronger foundation for ongoing marketing.
Client Feedback
We love the designs thank you – have absolutely got the style and feel we were looking for.
James & Rebecca Warren
Owners of The Salt Pig, Purbeck – Dorset
Post-launch website results
Increase in web traffic
increase of monthly page visits
Increase in online bookings